- #Principles of marketing kotler 15th edition how to
- #Principles of marketing kotler 15th edition code
#Principles of marketing kotler 15th edition code
If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591)Ĥ. If it has, it will be on the inside back cover of the book.ģ. Check whether an access card has been included with the book at a reduced cost Make sure that your lecturer is already using the systemĪsk your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.Ģ. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.ġ. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Join over 11 million students benefiting from Pearson MyLabs. Please note that the product you are purchasing does not include MyMarketingLab. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.
This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Instructors, contact your Pearson representative for more information. MyMarketingLab should only be purchased when required by an instructor. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
#Principles of marketing kotler 15th edition how to
To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Principles of Marketing, Global Edition, 16th Edition.